A complete packaging system, built on a simple brief: make the unboxing as considered as the garment inside.
Every touchpoint earns its place. The carrier bag hides a quiet joke on the bottom. The organic cotton bag carries a printed manifesto on the outside, a printed lining on the inside. Swing tickets, embossed on uncoated stock. Woven labels that tell the garment's origin. And the Connected Dot — the small disc carrying each garment's digital passport — folded into the ritual of opening the box.
Recycled, organic or natural throughout. Softcore radical, to the last detail.
Swing Ticket
Sticker Sheet
Connected Dot
Woven Label
Organic cotton bag
I'm a multi-disciplinary creative with 19 years' experience in the fashion and beauty industry. My work spans brand identity, campaign, digital experience, packaging and product — across both digital and print, from concept through to delivery.
I've worked with large, established brands as well as smaller labels and startups, which means moving comfortably between building something from scratch and evolving a brand that's already out there.
Brands include Sheep Inc., Crabtree & Evelyn, White Stuff, Ted Baker, ASOS and Hobbs.