Small dot. Big idea.
Every Sheep Inc. garment comes with one: a unique NFC tag, no app required. Tap it with your phone and a digital experience opens up — meet your sheep, see the farm where the wool was raised, trace the journey from fleece to finished knit. A living passport for a physical product. The whole supply chain, made personal.
The Tap
Your Sheep
Your Pixel Sheep
The Farm
The Knit
Time Capsule
I'm a multi-disciplinary creative with 19 years' experience in the fashion and beauty industry. My work spans brand identity, campaign, digital experience, packaging and product — across both digital and print, from concept through to delivery.
I've worked with large, established brands as well as smaller labels and startups, which means moving comfortably between building something from scratch and evolving a brand that's already out there.
Brands include Sheep Inc., Crabtree & Evelyn, White Stuff, Ted Baker, ASOS and Hobbs.