Sheep Inc.'s first step into physical retail, developed with an interior design agency. The result is Flagsheep — a store in London's Carnaby, built around an idea we called The Sensory Playground.
A sign at the door puts it plainly: please touch everything. The space lets the softness do the talking — an invitation to feel what makes the knitwear different before a single word is spoken. Signage, typographic installations, window displays, in-store moments — all drawn from the same visual language as the rest of the brand.
I'm a multi-disciplinary creative with 19 years' experience in the fashion and beauty industry. My work spans brand identity, campaign, digital experience, packaging and product — across both digital and print, from concept through to delivery.
I've worked with large, established brands as well as smaller labels and startups, which means moving comfortably between building something from scratch and evolving a brand that's already out there.
Brands include Sheep Inc., Crabtree & Evelyn, White Stuff, Ted Baker, ASOS and Hobbs.