Knitwear designed for Sheep Inc. across several seasons. Setting the creative direction for the brand meant shaping the product alongside the campaigns — the garments and the work around them held to a single vision. The pieces lean bold and graphic, designed to stand on their own and to carry the brand's identity as confidently as any campaign. Natural fibres, considered construction, built to last.
A/W Collection
S/S Collection
I'm a multi-disciplinary creative with 19 years' experience in the fashion and beauty industry. My work spans brand identity, campaign, digital experience, packaging and product — across both digital and print, from concept through to delivery.
I've worked with large, established brands as well as smaller labels and startups, which means moving comfortably between building something from scratch and evolving a brand that's already out there.
Brands include Sheep Inc., Crabtree & Evelyn, White Stuff, Ted Baker, ASOS and Hobbs.