Identity and art direction across JOY and two of its in-house labels — womenswear brand Valley of the Dolls and Louche. The work ran from identity systems through campaign and lookbook direction to e-commerce, in-store graphics, window displays and large-format builds for international tradeshows.
Valley of the Dolls
JOY
I'm a multi-disciplinary creative with 19 years' experience in the fashion and beauty industry. My work spans brand identity, campaign, digital experience, packaging and product — across both digital and print, from concept through to delivery.
I've worked with large, established brands as well as smaller labels and startups, which means moving comfortably between building something from scratch and evolving a brand that's already out there.
Brands include Sheep Inc., Crabtree & Evelyn, White Stuff, Ted Baker, ASOS and Hobbs.