A paid social campaigns for Sheep Inc. — the world's first carbon-negative fashion brand — built to promote two hero products - The Ultra Light T-shirt and The Merino Swim Short.
The Ultra Light work dramatises just how little the fabric weighs — set against balloons, fans and a slow feather drop — while the swim films take merino somewhere it's never been: the beach.
Ultra Light T-Shirt — Paid Social
Merino Swim — Paid Social
The Details Department
I'm a multi-disciplinary creative with 19 years' experience in the fashion and beauty industry. My work spans brand identity, campaign, digital experience, packaging and product — across both digital and print, from concept through to delivery.
I've worked with large, established brands as well as smaller labels and startups, which means moving comfortably between building something from scratch and evolving a brand that's already out there.
Brands include Sheep Inc., Crabtree & Evelyn, White Stuff, Ted Baker, ASOS and Hobbs.