The launch campaign for Skin Blue Filter — Advanced Nutrition Programme's pioneering supplement that protects skin from the ageing effects of blue light. You know SPF; now meet SBF.
The creative leans on that simple, distinctive parallel: a familiar idea reframed for the way we live now, when 30% of sunlight — and most of our screen time — is blue light. The signature blue capsule, derived from spirulina, became the visual anchor across stills and film.
A suite of paid social films and campaign imagery built to carry the hook from feed to landing page — curiosity-led, clean, and unmistakably ANP.
Homepage
Desktop
Mobile
Paid Social
Paid Social — 01
Paid Social — 02
Paid Social — 03
Social Grid
Instagram — Feed Grid
Social Stories
Story — 01
Story — 02
I'm a multi-disciplinary creative with 19 years' experience in the fashion and beauty industry. My work spans brand identity, campaign, digital experience, packaging and product — across both digital and print, from concept through to delivery.
I've worked with large, established brands as well as smaller labels and startups, which means moving comfortably between building something from scratch and evolving a brand that's already out there.
Brands include Sheep Inc., Crabtree & Evelyn, White Stuff, Ted Baker, ASOS and Hobbs.